The Cringe Factor and Your Bottom Line – Why you need to make the most of every opportunity.

Cringe-Factor_Image_MattersSpeaking with an associate recently, he recounted a story to me whereby he arrived at a new client meeting where his sales director was already present. He cringed when he saw his colleague. Why? Because of how unprofessional the man was dressed. Because of how poorly he looked in terms of his personal appearance – poor attention to detail, poor grooming, scruffy shoes, a shirt and tie that had seen better days. Overall, a generally unkempt appearance that was disappointing and not representative of the business as a professional and established organisation. Continue reading

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